We have been systematically developing online marketing partnerships for years - not by focusing on the volume of so-called “strategic” partnerships, but on the quality of the relationships and the mutual benefits.
ethority GmbH & Co. KG is a social media specialist and one of the leading providers of strategy development, branding, marketing and market research services in the social media sector. After more than 10 years of market success and with major German and international companies among its clients, ethority assumes a pioneering role in the industry. The customer base includes global and online brands as well as SMEs from the B2C and B2B sectors. They are served by more than 50 ethority employees from the Hamburg and Munich locations. Our service portfolio encompasses social media marketing, market research, monitoring and social media. www.ethority.de
Mediascale is a spin-off of the Serviceplan Group, Germany’s largest partner-managed agency group. In this environment, Mediascale specialises in performance-oriented media solutions (especially display advertising). The company also offers powerful tracking and targeting solutions.
We cooperate in the implementation of campaigns that combine search and display advertising for maximum effectiveness and outstanding coverage. www.mediascale.de
mission<one> eRelations AG is among the leading specialised agencies for online dialogue and online direct sales.
A team of around 100 employees develops individual company solutions for customer dialogue and direct sales via the internet. The portfolio ranges from consulting, conceptual design and technology to analysis and management.
As a specialist, mission<one> supports major international brands as well as SMEs in the B2C and B2B sectors.
We have been working together successfully in the field of permission marketing for years. www.mission-one.de
WhiteMatter Labs combines brain research and marketing it a totally new way:
with easy to use neurotechnologies such as EyeQuant, companies and agencies optimise their marketing and advertising activities quickly and effectively, aligning them with the functional mechanisms of the human brain. Online, scalable and without additional IT resources. As a spin-off from the neurobiopsychology laboratory at Osnabrück University, WhiteMatter Labs develops technologies and applications based on years of intensive and successful fundamental research in the field of computational neuroscience.
We value explido WebMarketing as an innovative, reliable and results-oriented partner. www.whitematter.de
intelliAd is an independent technology company with its headquarters in Munich.
intelliAd offers advertisers and agencies a software programme that allows significant improvements to be achieved in the performance of all online marketing activities.
The core of the platform is the bid management tool, which reduces the time required to manage and optimise SEM campaigns. Comprehensive multi-channel optimisation permits the analysis of synergy effects between the SEM, SEO, display, affiliate, social media and e-mail marketing channels. The resulting insights are taken into account directly in bid management. This 360-degree view of all online marketing activities permits the best possible use of the overall online advertising budget. In addition to numerous end customers such as Air Berlin, Neckermann, Medion, A.T.U and weg.de, agencies such as Zieltraffic, bigmouthmedia, ad agents and One Advertising are also using this software.
www.intelliad.de
Refined Labs GmbH is a leading provider of performance marketing software. It was founded in February 2007 by Thomas Bindl with the objective of taking a leading technology to market, bringing worldwide transparency to the field of online marketing: Refined Ads. In October 2007, Holtzbrinck Digital invested in Refined Labs. The Refined Ads product was presented to the public at OMD in September 2008 and has convinced numerous prospects with its excellent performance in the meantime, mainly in the German market. www.refinedlabs.com/
econda's high-end Web analytics provide website and online-shop operators all the data they need for increasing sales and optimizing profits in the long term. Over 1,000 e-commerce businesses have already placed their trust in econda.
The econda Monitor is the data nexus for e-commerce success. With econda's trailblazing r.a.c.e. technology for speedy real-time assessments coupled with boundless flexibility. Quick and easy to integrate as well as perfectly interwoven with a shop system or CMS. The software offers detailed order-process and customer-journey analyses, A/B and multivariate testing, a wealth of e-commerce plug-ins and open ports, and an attractive and intuitive analysis interface.
Germany’s market leader when it comes to search. We cooperate with Google for all types of advertising (AdWords, image ads, video ads, gadgets, local ads, mobile ads, placement ads). We also use a software interface (API) directly to the AdWords system in order to import and export data.
More than 20 of our campaign managers have earned the “Google Certified AdWords Professional” certificate and we are an “AdWords Qualified Company”. www.google.de
Yahoo! Search Marketing (formerly Overture), a Yahoo! subsidiary, integrates its advertising messages called “sponsored links” into various portals such as Microsoft and Yahoo! itself. Their market share in some countries such as the USA, the UK and Japan is much higher than it is in Germany. We take this factor into account for international campaigns. www.yahoo.com
Bing is the Microsoft search engine that has entirely replaced the Live Search system. Currently Bing is ranked as the third most popular search engine after Google and Yahoo!. Bing was launched in 2009 and announced a cooperation agreement with Facebook in October 2010. In the meantime, the evaluations from the social network are incorporated in the search engine results. www.bing.com
Yandex is the most popular search engine in Russia. With a market share of 64% (as of the end of 2010), it is the market leader in Russian-speaking regions. It has also been available in English since May 2010. The company has around 200 employees. www.yandex.ru
Baidu is the largest Chinese search engine with a market share of approximately 76%. The company’s headquarters are located in Beijing. Like Google, the search engine is financed by advertisements next to the organic search results. China is currently considered the fastest-growing online market. www.baidu.com
Seznam is a search engine in Czechia, holding more than 30% of the market share in that country. We include Seznam in our campaigns for several customers who operate in Eastern Europe. www.seznam.net
This network has been online since 1999, making it the pioneer among affiliate networks in Germany. In Germany, Affilinet has locations in Munich and Hanover; the company now also has an international presence with an office in London. Various innovative forms of advertising (video ads) create opportunities to boost sales.
As a certified partner, we include Affilinet in the affiliate marketing activities for many of our customers. www.affili.net
Zanox is the second major player in the German market and is also represented in many European countries, the USA and China. The network has been online since 2000 and features numerous additional offerings such as “zanox-Shop@” especially for shops or “zanox-Mail@”.
As a strategic partner, explido maintains close contact with Zanox. www.zanox.de
belboon-adbutler was merged into a network at the beginning of 2009. With the integration of adbutler, belboon-adbutler is the third-largest affiliate network in the German market. belboon-adbutler currently offers its customers more than 60,000 active affiliates and over 1,200 partner programmes. www.belboon.de
commission junction is a global network of the Valueclick Inc. Company. The company founded in Santa Barbara in 1998 has numerous offices around the world. With the CJ University, Commission Junction offers attractive continuing education opportunities to its customers. We mainly work with CJ during US campaigns. www.cj.com
The TradeDoubler network was founded in Stockholm / Sweden in 1999 and operates in 16 European countries. TradeDoubler has achieved extensive market penetration in regions such as the UK and Scandinavia. We mainly cooperate with TradeDoubler during European campaigns. www.tradedoubler.de
The Webgains affiliate network is part of the adpepper network. Founded in the UK, Webgains currently operates in countries such as Italy, France, Holland and Sweden with more than 7,000 affiliates and over 200 merchants. www.webgains.de
Daisycon is market leader in online marketing and has played a pioneering role in the Netherlands for over 10 years. With more than 70.000 sites and 1.700 campaigns daily, Daisycon is the largest affiliate network in the Netherlands. Their real time statistics and advanced tracking tools make Daisycon a competitive player. With their experience, they are ready to roll out their international plans, with Germany as their first destination. www.daisycon.com
Pangora is one of the leading service providers for internet product searches and price comparisons. Offering comprehensive shopping solutions, Pangora operates the shopping sites of leading portals in Europe. Pangora offers extensive internet coverage to online retailers in order to increase online sales and acquire new customers. The merger with mentasys in 2007 resulted in a significant increase in coverage. www.pangora.com
Kelkoo is a product and price comparison portal active in many European countries. It was taken over by Yahoo! in 2004. explido WebMarketing works with Kelkoo in the product portal segment, thereby making the products and offerings of its customers easier to find. www.kelkoo.de
Idealo is one of the leading price comparison services in Germany, currently for approximately 300,000 products with offers and prices from thousands of shops along with opinions on shops and products, numerous test reports, price notifications and product comparisons.
Idealo was the winner of various price comparison tests, e.g. the study by the software initiative and the WDR analysis of price comparison services on the internet. www.idealo.de