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Display Advertising

Positioning:

Are you looking for a partner to boost awareness of your brand in the right online environment? We build awareness for your brand or shop through display advertising! In doing so, we address your target group with high-quality banners and videos, building trust and attracting attention to your brand.

Advantages to you:
  • Years of know-how: As an international performance marketing agency, we have many years of experience in planning campaigns to recruit new customers and generate additional sales. 
  • Cross-channel synergies: By measuring cross-marketing effects, we illustrate the influence of your banner campaigns on the other online marketing channels.
  • International contacts: We have access to a large international network of marketers and ad networks, allowing us to purchase suitable media services for you at unbeatable terms and conditions.
Approach:

Leading up to a display advertising campaign, we coordinate the individual objectives of your campaign with you. Here the focus is on close coordination between classic marketing activities and all online marketing channels.  

We negotiate competitive terms and conditions for you: To plan display advertising campaigns, we obtain quotations for you from suitable marketers and ad networks. We discuss and develop the banners and videos for the campaign simultaneously in close coordination with you.  

We also examine all options to adequately communicate with your visitors by means of retargeting campaigns. After the launch of your display advertising campaign, we continuously monitor the success and advertising effectiveness of the campaign and regularly optimise it based on these data as well as the predefined objectives.  

We measure the various cross-channel online marketing activities for you, optimising them across all channels. This allows us to address your customers with suitable advertising media during the entire purchase decision process (customer journey).

Customers who decide in favour of display advertising also benefit from...

... the experience explido has accumulated in tracking cross-marketing effects: 

We measure the interactions between individual online marketing channels for you. You can optimise the allocation of your budget to your online marketing channels in future campaigns based on these results. Get significantly higher sales out of your budgets with explido!  

By using the explido ActionAllocator, we can also measure and model the customer journeys of your website visitors for you. The resulting insights allow you to consistently contact your customers with the right advertising media during the decision-making and purchase process. Optimised customer communication permits you to address your customers effectively.

Customers about explido

“Our BRAX feel-good motto also applies on the net. Our online shop is the perfect complement to our customer offering. Here explido is our professional partner, continuing to expand our online brand presence and successfully developing new customer groups.”

Rüdiger Traub, Head of E-Commerce
BRAX

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