Campaign Planning

As search engine marketing experts, we assist you from the outset with a professional and individual concept that also takes cross-channel aspects into account: 

  • Definition of the strategy and objectives
  • Definition of KPIs
  • Individual performance models
  • Suggestions and prognoses for the efficient use of resources
  • Analysis and recommendations for suitable landing pages and links
  • Recommendations for the campaign duration based on seasonality and demand behaviour
  • Assessment of competitors and the market
  • Activity planning, also in the media mix
  • Selection of the right tools and technologies
  • Clarification of brand protection and other legal constraints
  • Consulting for international campaigns

When it comes to campaign planning, you benefit from our many years of experience in the industry - no matter whether you are just discovering search engine advertising (SEA) or have been using it for some time. 

Thanks to our excellent contacts to all major search engines (Google, Yahoo, Bing, Yandex, Seznam, Baidu) and Yamondo, our international partner network, we are able to realise global campaigns on your behalf. 

Plan your international campaign with us and our partners!