Product and price portals have become a key part of the consumer purchase decision process. We advise our customers regarding placement on free (e.g. Google Shopping) and paid platforms. In addition, we handle all communication and invoice processing with the portals.
Our explido AdProduct data management tool also allows all portals to be individually supplied with product data using a single customer data feed. Linking the product and price portals to our AdTraxx tracking system allows us to report on the success of integration down to the product level while also revealing the importance of product and price portals in the customer journey. Based directly on this information and in keeping with your success criteria, we control product data integration in the individual portals and therefore optimise the marketing mix.
