Do you like getting your wires crossed with your customers? If not, you should listen to your customers before you communicate. Social media monitoring answers questions such as these:
- In what social media channels and on what platforms are your customers and potentials exchanging information?
- How and in what tonality do they express their opinion?
- What topics and attributes are associated with your brand?
- Where and how do your competitors position themselves?
- Are opinion leaders for your products or your brand already found in blogs and forums?
- What topics are associated with your company or your products?
The social media monitoring team at explido regularly analyses social media channels relevant to your topics. Both in preparation for your social media activities and during ongoing campaigns. You require this knowledge in order to act and react appropriately and effectively in the social media environment.
Do you know what is being written about your company?