Relaunch conception with explido stands for a clear layout, search engine compatibility & maximum usability!
We structure, design and implement the successful launch or relaunch of your website with reliable content management systems or according to your individual needs using modern web programming languages such as PHP, JavaScript, Java, Pearl or Phyton. Over the course of the entire project, we emphasise ìbringing alongî all of the participants and assuring long-term success through training and the transfer of knowledge.
In general, we analyse your existing website at the outset so that we can conduct a qualified before / after analysis.
The navigation structure with the number of levels is defined in the draft concept phase. The navigation and page structure are key elements for website usability as well as search engine compatibility.
A draft concept covers the following points:
- Structuring of the website content
- Development of a user-friendly navigation concept optimised for the respective industry
- Development of a SEO-optimised URL design
In the subsequent detailed concept for a website, the individual template pages and contents are described in detail. Technical aspects such as process flows are also precisely described. Along with other definitions, the detailed concept is part of the development specification. It describes the appearance and functionality required for the finished website.
Preparing a detailed concept includes the following aspects in particular:
- Optimum usability and a positive user experience
- Accessibility for search engines and users
- Labelling (identification of navigation nodes)
- Page description (i.e. page title, brief description, links to other internal or external websites, error messages in case of incorrect input etc.)
- Functional description (description of complex processes on the respective page)
- Layout development that supports the completion of tasks with visual guiding
- Planning of content and internal links
- Selection of the CMS based on the requirements list
- Selection of a suitable analytics system
In the end, an explido detailed concept is so specific that an HTML developer, while preparing the templates, does not have to make conceptual decisions but has all required information at hand.
As the product of the conception phase, we discuss and finalise the developed concept with you in the course of a workshop.
- ndexing of new pages by search engines
- Removal of old pages from the index
- Adaptation of external links
The implemented analytics system is used to verify whether search engines and users accept the website concept as planned ñ especially in the first few weeks after a relaunch.
We also assist you with advice and implementation support related to all questions involving necessity and practicality as well as web development innovations!
