Measure - all visitor data through click and view tracking
- Technology only has to be installed once on your website
- Flexible administration of partner tracking pixels
- All advertising contacts of visitors are recorded for the customer journey
- Flexible administration of advertising partner compensation through attribution models
- The extensive server farm guarantees short response times
Understand - identify actual user behaviour
- Obtain a comprehensive overview of all marketing activities
- Comprehensive analysis of the purchase decision process of your visitors
- Influences of campaigns in various channels are represented visually
- You have the ability to analyse the impact of marketing activities on customer behaviour
Optimize - improve the structure of your campaign and utilise your budgets more effectively
- Obtain comprehensive control over the costs of your online marketing activities and their effects
- Avoid duplicate compensation for your marketing partners
- New: Get the option of the cost-neutral placement of coupons for the partners when the coupon code is requested in the order process
- View your budget and campaign plans in actual-target comparisons
- Optimize your campaigns to meet the needs and address the behaviour of your visitors
- Save money by efficiently and effectively managing the customer journeys of your visitors
- Optimize the allocation of your budget to maximise the success of your online campaigns
