Managing complex campaigns (e.g. mass campaigns via AdFeed) without software support is unthinkable. AdBid BMXX has been optimised to work with AdTraxx, AdFeed and SplitTraxx. The combination of these three tools supports the optimised management of major international campaigns.
- Evaluation and management of accumulating mass data (AdFeed)
- Portfolio and rules-based optimisation
- Weighting of search strings (secondary sales factors)
- Pursuing complex strategies (ROI, CPO, CPL, ROAS, mixed forms)
- Management of various strategies within a campaign
- Automatic budget allocation within the channel
- Confidence intervals
- Contrasting advertisements for performance comparisons
BMXX BidManager allows various strategies to be defined per account, campaign and advertisement group.
In doing so, we do not limit ourselves to a fixed target value: a target corridor can be defined for the most important performance indicators CPO, CPL and sales cost proportion.
Mixed calculations are therefore possible. This ultimately leads to higher sales and turnover. BMXX also automatically puts keywords on hold when they reach specified cost or click limits without generating sales. Insights gained from our cooperation with the Faculty of Statistics at Augsburg University and Ilmenau Technical University were integrated into this tool.
