You want to improve the management of your SEA campaigns with the help of efficient tools , optimising costs and effectiveness - with simultaneous maximum transparency? With explido AdTraxx® technology, we are offering an innovative controlling and campaign management platform that tracks and analyses all traffic sources as well as campaign and online activities.
We measure all traffic sources for you and simultaneously report on which activities led to success (e.g. calling up specific pages, registration, purchase transactions etc.).
Special checkpoints / tracking pixels are integrated for analysis, supplying additional conversion information to AdTraxx. In addition, post-conversion can be measured through the placement of cookies. Through the combination of AdTraxx with our ActionAllocator technology, all of your campaigns can be integrated via a multi-checkpoint.
As the result of in-house development, AdTraxx is our centralised analysis tool and can exchange information with all of our other systems. In addition, AdTraxx features interfaces to relevant networks such as Google and Yahoo. Any data source of your choice can be integrated via data interchange formats.
- Traffic source analysis (SEM, SEO, affiliate, display, newsletter...)
- Traffic report at keyword level
- Conversion reports (ratio visits / sales or contacts, post conversion)
- CPX reporting (CPC, CPO, CPL...)
- Return on investment and return on advertising tracking
- Cross-visit participation
- Cross Channel Reporting
- AdTraxx is a failure-proof cluster system running on 20 servers
- AdTraxx is currently administering approximately 4000 campaigns with over 4 million keywords in 26 languages
- AdTraxx measures around 50 million clicks per month
Benefit from our innovative technology developments with AdTraxx!
