Boost the performance of your banner advertisements quickly and develop optimised target group communication for your advertising campaigns. Now landing page optimisation techniques can also be applied to digital advertising media of any kind, creating entirely new and never-before-seen testing and optimisation possibilities.

After the 100% dynamic MultiplexX banners, a special process now also supports A/B and multi-variate tests for banner advertisements.

Optimizing your advertising media and developing optimised target group communication directs more traffic to your landing page. Benefit from significantly higher click-through rates (CTR) and the resulting leads and sales.

What this means in plain English:

The following parameters can be measured and evaluated:

• Impressions
  Which graphical version of the banner advertisement was displayed how often
• Clicks
  Which version was clicked how often
• Conversions (Sales/Leads)
  How many users completed a purchase transaction after clicking the banner advertisement
• Shopping cart values
  How many users completed a purchase transaction after clicking the banner advertisement

A/B test example

Multi-variate test example

Testable factors:

• Wording
• CallToAction (Button)
• Target group communication
• Colouring
• Layout variations (multi-variate testing)
• Image selection